The Opportunity Center is an Extranet’s feature to help you identify and resolve any issues that might be preventing you from reaching your full potential. It provides a clear list of tasks you can complete to improve your availability and secure more bookings.

On the Opportunity Center page, you will find a list of tasks grouped into two main categories: Availability and Price Competitiveness.

Availability

This section is specifically designed to highlight the tasks you need to complete to maximize your sales potential by providing a more depth and variety of availability to offer. Ultimately, this helps improve rate plan options in searches and capture more bookings. The tasks are broken down into five categories:

  1. Essential Setup to Go Live
    The tasks in this category are the basic setup you need to complete. This ensures that your rooms are active, rate plans are properly set up, and everything is connected so your property is bookable.
  2. Unavailable Dates
    This category highlights periods when your property is completely unavailable for bookings by guests searching for a room for 2 adults for one night (the most popular search criteria among tiket.com users). You can also check the potential reasons for this unavailability and take steps to fix them.
  3. Potential Availability Issues
    This category helps you identify and resolve issues that could be affecting your availability, such as expired rate plans or problems with your Channel Manager and Switcher (if you are using one to manage your rates and availability).
  4. Room and Rate Plan Settings
    This category helps you maximize bookings by adding more variety to your rate plans. Start with offering Room Only and Breakfast rate plans. Then, add refundable and non-refundable options for both. Finally, ensure that all rate plans are connected to every available room at your property.
  5. Children Policy
    This section highlights opportunities related to children’s settings at your property. If the current setup shows that children are not allowed, you’ll find a task encouraging you to review this policy. Allowing children and setting up children’s rate plans can help attract more family travelers and open up additional booking potential.

Price Competitiveness

Unlike the Availability section, this part helps you ensure your property’s pricing remains competitive. We compare your prices against other properties in your competitive set.

To keep your prices competitive, there are 3 main areas to focus on, each with its own list of tasks:

  1. Price Competitiveness Issues
    Activate the Competitive Set feature so the system can automatically analyze your price performance. Your performance is considered competitive if it meets the following two targets, based on data from the last 7 days.
    • Price Target: Your average daily room rate is no more than 5% higher than the competitive set average.
    • Sales Target: Your total room nights sold are no more than 10% lower than your competitors.

If one of both of these targets are not met, a task for improvement will automatically appear on your page. We recommend adjusting the rate plan for your highest-selling room and participating in relevant promotions, campaigns, or loyalty programs. The system requires several days to process these changes and evaluate performance. This task will be resolved automatically once your metrics are aligned with the set targets.

  1. Promo & Campaign Optimization
    Increase your sales by joining various promotional programs. Here, you can monitor and activate strategies such as:
    • Early Bird Promos
    • Value-Added Promos (e.g., free breakfast)
    • Cross-Sell Promos (offering other products)
    • Special Corporate and Affiliate Rates
    • Static Rate Plan: Contact your Market Manager to set up a long-term fixed rate.
  2. Participation & Program Engagement
    Build guest loyalty and attract premium customers by participating in special member-only programs. The main focus is on:
    • Exclusive Private Deals
    • Blibli Tiket Rewards

Each task comes with helpful buttons to help you solve the issue. After completing a task, simply click the Refresh status icon at the top left corner of the page to track your progress.  We will also send you a weekly email reminder of any outstanding tasks, so you will never miss an opportunity!

Explore Opportunity Center